About
Irene Garibay
Staff Product Designer
The design you don't see is what makes everything else work.
I'm a Staff Product Designer specialized in complex, regulated digital products. I focus on how the pieces fit together, not just how they look. When a product becomes too complex to solve as a collection of features, my job is to find the structure that makes it possible to understand it, decide on it and evolve it.
I think in systems, not isolated screens: I structure rules, dependencies, scenarios and edge cases into coherent product architectures. But structure isn't enough: I use research, data and experimentation to decide what's worth building and what isn't.
I work alongside Product and Tech from definition, bringing architecture, data and technical constraints into the design decision. I keep ownership of the solution all the way to production, because for me the deliverable isn't the outcome: what matters is what gets built, how it works and what changes once it reaches users.
- Systems Thinking
- Product Judgment
- Tech-aware Design
- E2E Product Design
- Cross-functional Leadership
02 · The value I bring
I turn complexity into products that are clear, viable and ready to evolve.
01 · Foundations
I build structures that multiply tomorrow's possibilities.
02 · Focus
I put the effort where impact is proven.
03 · Delivery Confidence
I make predictable decisions that can actually be built.
04 · Quality
I make sure the product keeps its quality from definition to build to reality.
05 · Direction
I keep the product moving where it could get stuck.
2021 — presentTaxDown
Product Design Lead · Core Platform
Leading B2C design for Spain's most-used digital tax platform. I own the design roadmap, business alignment and strategic product decisions.
- Full redesign of the investments architecture: investor NPS +51% YoY.
- AI-driven QA taxonomy and methodology: 944 test cases, 89.3% pass rate, adopted across 3 squads.
- Crypto & Traceability, built 0→1: a new revenue line, close to €1M accumulated in 16 months.
- Experiment-led validation behind Smart Result: +6.1% conversion to paid.
Product Design Lead · Core Platform
Built TaxDown's Backoffice platform. Dual-user product (end customer and tax advisor). Strategic design of operational tooling for growth and scalability.
- Built to support 250+ tax advisors and 1M+ managed tax returns.
- Manual processes turned into scalable systems, cutting operational time by 50%.
Product Designer · Customer Support Lead
The bridge between users and product: friction spotted in support turned into improvements. Constant contact with users surfaced friction patterns with a common root cause, the seed of the systems thinking later formalized in Core Platform. First team leadership role (8 people).
2021 — 2022The New Society
Product & Ecommerce Designer
Hybrid design and business role in fashion ecommerce with 150+ international clients. Collections, conversion-focused web, and acquisition and retention mechanics.
2016 — 2019Sfera
Senior Fashion Designer
Collection design for a top-tier Spanish retailer, 1,400 references per campaign.
2014 — 2019Others
Senior Fashion Designer
Bershka · BDBA.
Let's talk
I'm looking for products with more scale and complexity, where Design carries weight in decisions alongside Product and Tech: hard-to-structure problems, demanding teams and broader scope, without stepping away from building.